It is time to target online advertising
I can still remember how the internet was once presented to me. A space where everyone could express themselves freely, find and share information, a global force for democracy. But the dream of that great agora was never fully realised.
What was once the promise of a free and open environment was gradually replaced by walled gardens. The place for human flourishing became a space of advertising-driven business models and continuous surveillance. Digital services designed to maximise engagement, to track, to target.