With 77% of Gen Z willing to share personal data with big social media companies to become famous on social media, and 45% of Gen Z and Gen Alpha believing that companies should not be able to give their personal data to third parties, this first podcast episode explores these two generations’ relationship with data and privacy.
Against this background, we shed a light on the Digital Service Act (DSA) Package and how it can influence the future of Big Tech companies’ business model, especially when it comes to targeted advertising. In this episode, we aim to tackle the following questions: How does targeted advertising affect Gen Z and Gen Alpha. These are some of the questions we tackle with special contributions from Anna Colaps, Member of the EDPS Cabinet, and expert in data protection, data-driven markets and ethics.